Good copy is no coincidence
When embarking on the task of creating a new or updated website, many people put a lot of thought into the design and overall appearance, but leave their copy or content as almost an afterthought.
While the design and branding of your website is crucial, content is king because it ultimately determines whether potential customers stay or move onto your competitors' websites.
When writing copy for the web it should be:
- Attention-getting and interesting
- Succinct so it's easy to read or quickly scan
- Broken into bite-sized pieces
- Independent of other pages (people do not always enter from ‘home')
- Written for the audience
- Most importantly - offer value to the reader. What's in it for them?
Key words are still relevant to Search Engine Optimisation (SEO), but with search engines getting ‘smarter' the focus should rest more upon what quality information you can offer your website visitors.
If you lack the time or expertise to do your own website copy, Mojito Solutions can put you in contact with professional copywriter and journalist Carly Crummey from Calculated Media.
Carly's background includes eight years in publishing and she currently writes for local and national magazines. Her passion for writing and seeing small to medium-sized businesses succeed saw her become involved in the specialised skill of website copy and she has since compiled the content for dozens of sites.
She can work with you from scratch to develop your web words, or she can proof-read and edit your existing copy.